Alternative to Hive CPQ

Tom Janssens Updated June 2026
Alternative to Hive CPQ

Hive CPQ is a Belgian (Ghent) configure-price-quote platform built for manufacturers selling through distributor networks. It is sales-led and subscription-based: you book a demo, scope an implementation, and roll it out across your dealers. CPQ3D is a different shape. It is a self-serve 3D configurator you embed on a website in minutes and pay for per quote request. Both are Belgian; they solve different problems.

Hive CPQ vs CPQ3D at a glance

Hive CPQCPQ3D
Get startedBook a demo, then an implementation projectSelf-serve signup, live in about 2 minutes
Try before you commitDemo requiredFirst 10 quote requests free, no demo, no card
PricingAnnual subscription, quote-basedPay per quote request, volume packs from €3.50, published
What it isFull enterprise CPQ suite for distributor salesFront-of-funnel 3D configurator that captures quote requests
In-room / AR viewNot a focusCustomers view the design life-size in their own space
Best fitLarger manufacturers with complex distributor networksDealers and manufacturers who want 3D lead capture without a rollout
Every enterprise CPQ asks you to book a demo before you can try it. CPQ3D gives you 10 free quote requests the moment you sign up, live on your own site.

What Hive CPQ is good at

Hive is a capable platform with a strong brand in the manufacturing space. If you are a larger manufacturer running a complex distributor network, need deep configuration logic and ERP integration, and have the budget and time for an enterprise rollout, it is built for exactly that. The trade-off is that getting there runs through a sales process and an implementation, not a signup form.

What CPQ3D does differently

CPQ3D is front-of-funnel. A visitor on your website opens a 3D configurator, designs your product, and submits the configuration as a quote request that lands in your inbox. You sign up yourself, embed one script tag, and start without talking to anyone. You pay only when a quote request comes in. It is a focused lead-capture tool, not an enterprise CPQ suite, and that focus is the point: it is live in minutes rather than weeks.

Which to choose

  • Choose Hive CPQ if you are a larger manufacturer with a complex distributor network, need deep ERP integration and a full pricing-and-quoting engine, and are ready for an enterprise implementation.
  • Choose CPQ3D if you want a 3D configurator on your site in minutes, self-serve, paying only when you get quote requests, with no demo and no contract.

Common questions

Is CPQ3D a full CPQ like Hive? No, and it does not try to be. CPQ3D captures configured quote requests at the front of the funnel. It is not an enterprise pricing-and-quoting suite. Different job, different price.

Can I try it without a demo? Yes. Sign up, embed the script, and your first 10 quote requests are free. There is no sales call to get started.

Are both really Belgian? Yes. Hive is based in Ghent; CPQ3D is run from Belgium too.

See the quote-request flow working end to end: try the live demo. Pricing is at /3d-product-configurator-cost.

See what a configurator like this costs, and try one in your browser.