Alternative to Threekit
Threekit is a US 3D product configuration and augmented-reality platform used by brands like Steelcase, Crate & Barrel, and Kohler, across furniture, building materials, doors and windows, and manufacturing. It is a consultative, custom-quote platform: you book an initial meeting, complete a project survey, and get a quote scoped to your catalog. CPQ3D is a different shape. It is a self-serve 3D configurator you embed on a website in minutes and pay for per quote request. Both render products in 3D; they get you there very differently.
Threekit vs CPQ3D at a glance
| Threekit | CPQ3D | |
| Get started | Book a meeting, complete a project survey, get a scoped quote | Self-serve signup, live in about 2 minutes |
| Try before you commit | Consultative process, no self-serve trial | First 10 quote requests free, no demo, no card |
| Pricing | Custom, scoped to catalog size and use case | Pay per quote request, volume packs from €3.50, published |
| 3D + AR | Advanced 3D and AR, built for large product catalogs | 3D configurator with phone AR view, built for one product line at a time |
| Typical focus | Furniture, building materials, doors and windows, heavy equipment, manufacturing | Outdoor living, windows and doors, aluminium, any configurable product |
| Best fit | Larger brands with big catalogs and budget for a scoped rollout | Dealers and manufacturers wanting 3D lead capture without a sales process |
Threekit's own pricing page describes a project survey and a scoped quote before you see a number. CPQ3D gives you 10 free quote requests the moment you sign up.
What Threekit is good at
Threekit is a mature platform with real enterprise references and deep configuration + AR capability. If you run a large catalog, need advanced visual customisation, and have the budget and timeline for a scoped implementation, it is built for exactly that.
What CPQ3D does differently
CPQ3D is front-of-funnel and self-serve. A visitor on your website opens a 3D configurator, designs your product, and submits the configuration as a quote request that lands in your inbox. You sign up yourself, embed one script tag, and pay only when a request comes in. It is a focused lead-capture tool rather than an enterprise visualisation suite, which is what lets it go live in minutes instead of after a survey and a scoping call.
Which to choose
- Choose Threekit if you run a large multi-category catalog, need advanced AR/3D customisation, and are ready for a consultative, scoped implementation.
- Choose CPQ3D if you want a 3D configurator live on your site in minutes, self-serve, paying only when you get quote requests, with no demo and no contract.
Common questions
Does CPQ3D do AR like Threekit? Yes. Customers can place the design in their own space and view it life-size on a phone.
Can I try it without booking a meeting? Yes. Sign up, embed the script, and your first 10 quote requests are free.
See it working end to end: try the live demo. Pricing is at /3d-product-configurator-cost.
See what a configurator like this costs, and try one in your browser.