Pricing Guide · Updated 2026-05
How Much Does a 3D Product Configurator Cost in 2026?
Real pricing from 12 vendors. No "contact sales" required.
The short answer: 3D product configurator pricing in 2026 ranges from €0–€200 per month for self-serve, pay-per-use platforms (e.g. CPQ3D at €3.50/quote request after 10 free) to €15,000–€50,000+ per year for enterprise SaaS (Threekit, Hive CPQ, VividWorks), plus €500–€5,000 per 3D model in setup fees. Total first-year cost typically lands between €1,000 (PLG/self-serve) and €80,000+ (enterprise). The right number depends on three variables: how many products you configure, how many quote requests you expect, and whether you need white-label or manufacturer-channel features.
The TL;DR Pricing Cheatsheet
12 vendors at a glance. Anything marked Not published means the vendor hides pricing behind a demo call. Estimates are based on public information, G2/Capterra reviews, and Reddit threads as of 2026-05.
| Vendor | Model | Entry price | Enterprise price | Free tier | Notes |
|---|---|---|---|---|---|
| CPQ3D | PLG | €0 (10 free) | €30,000 / 10k requests | ✓ | Pay-per-quote-request, no subscription |
| Combeenation | Enterprise | Not published | Not published | — | Quote-on-demand |
| Expivi | SaaS | ~€499 / mo (est.) | Not published | — | NL-based, demo required |
| Hive CPQ | Enterprise | Not published | Not published | — | Enterprise B2B/B2B2B focus |
| iONE360 | Enterprise | Not published | Not published | — | Outdoor living vertical |
| Roomle | SaaS | €99 / mo (est.) | €499+ / mo (est.) | ✓ | Furniture-focused |
| Tacton CPQ | Enterprise | Not published | €50,000+ / yr | — | Manufacturing / industrial |
| Threekit | Enterprise | From $999 / mo (legacy) | $30k–$100k+ / yr (est.) | — | Now demo-only |
| VividWorks | Enterprise | Not published | Not published | — | Finnish, furniture/retail |
| Zakeke | SaaS | €19 / mo | €459+ / mo | ✓ | Personalization-led, less 3D-deep |
| 3D Source | Enterprise | Not published | Not published | — | Asset-led, agency model |
| ATLATL | Enterprise | Not published | Not published | — | Industrial CPQ |
Prices are public-information estimates and change without notice. Always confirm with the vendor before purchasing.
The 4 Pricing Models You'll Encounter
Knowing which model a vendor uses tells you 80% of what you need to know about whether they'll fit your business.
Per-seat / per-user SaaS
LegacyYou pay €50–€500 per user per month for everyone who logs in to build or manage configurations. Inherited from old CPQ software.
- Best for:
- Internal sales teams of 5–50 reps.
- Worst for:
- Dealer networks (every dealer is a "user" — costs explode).
- Examples:
- Tacton CPQ, legacy Salesforce CPQ
Per-product / per-SKU licensing
LegacyYou pay €50–€500 per SKU per year — every product you add to the configurator increases the bill.
- Best for:
- Catalogs of <20 hero products.
- Worst for:
- Modular or long-tail product ranges (pergolas, kitchens, doors).
- Examples:
- Some 3D Source / agency-style deployments
Per-render or per-configuration credit
You pay €0.01–€0.50 per 3D image rendered or per configuration generated. Common with photoreal/Threekit-style platforms.
- Best for:
- High-AOV products where a render directly drives a sale.
- Worst for:
- High-traffic websites — bots and curious browsers burn through credits.
- Examples:
- Threekit, Zakeke (higher tiers)
Pay-per-quote-request (PLG)
NewYou pay €3–€12 per actual quote request submitted. Unlimited users, unlimited products, unlimited renders. You only pay when a real buyer raises their hand.
- Best for:
- Dealers, manufacturers with dealer networks, anything sold by quote.
- Worst for:
- Direct e-commerce with instant checkout (no quote step).
- Examples:
- CPQ3D
What You'll Actually Pay (Itemized, Not Just "License Fee")
The license fee is rarely the largest line. Here's the full picture, with realistic ranges for each cost category and tier.
| Cost category | PLG / self-serve | Mid-market SaaS | Enterprise |
|---|---|---|---|
| Platform license / subscription The "headline price." Often the smallest line item. | €0–€200/mo | €500–€2,000/mo | €2,500–€10,000/mo |
| 3D modeling per SKU Almost always extra. 50 SKUs × €1,500 = €75,000 one-off. | €0 (BYO models) | €500–€2,000/SKU | €1,500–€5,000/SKU |
| Integration / embed setup Custom CSS, CRM sync, multi-language, white-label. | €0 (self-serve) | €2,000–€8,000 | €10,000–€50,000+ |
| Render / compute credits Hidden cost — scrapers and bots burn through these. | Included | €0.05–€0.20 per render | Tiered packs (€500–€5k/mo) |
| White-label / multi-tenant Required for manufacturers deploying to a dealer network. | €0 (included) | +30–50% on license | Custom quoted, often €15k+/yr |
| Onboarding / training Sometimes mandatory before contract signature. | €0 (docs only) | €1,000–€3,000 | €5,000–€20,000 |
| Annual contract minimum Even if you cancel after month 3, you owe the rest. | None | Often 12 mo prepaid | 24–36 mo, prepaid |
| Year 1 total | €1,000–€5,000 | €20,000–€50,000 | €80,000–€250,000+ |
| Year 3 total (3yr) | €3,000–€15,000 | €55,000–€140,000 | €220,000–€700,000+ |
Hidden costs nobody warns you about
- Update fees — €200–€500 every time you tweak a 3D model.
- Per-environment licensing — staging + production = 2× license fee in some contracts.
- Auto-renewal clauses — 90-day notice windows. Miss it and you're locked in another year.
- Migration costs — when you leave, your 3D assets often don't.
Pricing by Use Case
Same configurator software, very different total cost depending on what you're actually doing with it.
Single dealer or SMB e-commerce
Profile
1 site, <100 SKUs, <50 quote requests/month
Realistic budget
€500 – €5,000 / year
Best fit
PLG / pay-per-request platform. The €499/mo SaaS tier is overkill — you'll pay subscription regardless of whether requests come in.
→ CPQ3D, Zakeke (entry)
Mid-market manufacturer (50–500 SKUs, one brand)
Profile
Direct sales + a few dealers, 100–500 quote requests/month
Realistic budget
€15,000 – €50,000 / year
Best fit
PLG covers it cheaply if your models are BYO. Mid-market SaaS makes sense if you need them to build and host the 3D library too. Watch per-SKU modeling fees — they dominate Year 1.
→ CPQ3D, Expivi, Roomle
Enterprise OEM with dealer network (B2B2B)
Profile
Manufacturer deploying to 50–500 dealers, 1,000+ requests/month
Realistic budget
€30,000 – €150,000+ / year
Best fit
White-label + multi-tenant is non-negotiable. Enterprise SaaS or PLG with channel features. Beware enterprise contracts with €50k+ per-dealer multi-tenant fees.
→ CPQ3D (manufacturer plan), Hive CPQ, Tacton
Agency or consultancy reselling configurators
Profile
Managing 5–50 client configurators on behalf of dealers
Realistic budget
Margin-driven — pass through + 20–40% markup
Best fit
You need per-tenant pricing transparency to quote your clients. PLG/pay-per-request is the only model that lets you margin cleanly without prepaying subscriptions for clients who haven't paid you yet.
→ CPQ3D agency setup
Why "Contact Sales" Means You'll Pay More
Every major 3D configurator vendor — Threekit, Hive CPQ, VividWorks, iONE360, Combeenation, Expivi — hides pricing behind a demo. There's a structural reason for that, and it costs you money.
1. The demo-tax
Three to five 30–60 minute calls before you get a written quote. That's 5–10 hours of stakeholder time spent qualifying you — so the vendor can quote based on the budget you imply, not the cost of delivery.
2. Anchoring economics
If a sales rep learns you have a €100k budget, the quote magically lands around €80k regardless of what the platform actually costs to operate. Published pricing forces the inverse — the price reflects the cost, and you decide if the value is there.
3. Custom contracts = lock-in
Every "negotiated" enterprise contract is a unique snowflake. 24-month minimums, 90-day auto-renewals, per-tenant fees that weren't in the original quote. Self-serve PLG can't do this — you can leave at the end of any month.
How PLG pricing disrupts this
Published pricing. Self-serve onboarding. No contract. You pay only when a real buyer submits a configured quote. The cost scales with the outcome — not with your budget.
CPQ3D's full pricing is on the homepage. Same for every dealer, every manufacturer, every agency.
How to Calculate Your Real Number
Move the sliders. We'll compute Year 1 total cost across five vendor archetypes — based on the same inputs procurement teams use to triangulate budget.
Estimates only. Real quotes vary ±30%. Use the downloadable tracker below to verify with each vendor.
Your Year 1 estimate
PLG: €7.290vs Enterprise:€121.500
That's €114.210 in savings for the same outcome — captured, configured quote requests.
PLG / pay-per-request (e.g. CPQ3D)
CheapestNo subscription. €3.50–€12 per quote request. BYO 3D models, instant embed.
~€6/request × 590 billable + 25 models × €150
Mid-market SaaS (e.g. Zakeke, Roomle, Expivi)
€499–€2,000/mo + per-SKU modeling fees + setup.
€999/mo × 12 + 25 SKUs × €1,200 + €4,000 setup
Enterprise SaaS (e.g. Threekit, Hive CPQ, VividWorks)
Annual contracts €25k–€80k + heavy per-SKU + integration + onboarding.
€35k license + 25 SKUs × €2,500 + €18k integration + €6k onboarding
Custom build (agency or in-house dev)
You own the IP. Bigger upfront, cheaper after year 2 — if maintenance is doable.
€45k dev + 25 SKUs × €800 + €1.2k hosting + €8k year-1 fixes
Open-source self-host (Three.js, Babylon.js)
Free software, but you pay in developer time + hosting + ongoing maintenance.
~40 dev-days × €600 + 25 models × €600 + €600 hosting + €6k maintenance
Self-serve, live in 2 minutes. No demo required.
The calculator URL is shareable — copy the link and paste it into your evaluation doc.
The 12 Vendors, Compared
Alphabetical after CPQ3D. No affiliate links. Estimates based on public sources at time of writing — confirm with each vendor.
| Vendor | Pricing | Free tier | Target | Embed time | Strengths | Weaknesses |
|---|---|---|---|---|---|---|
| CPQ3D | €0 to start (10 free), then €3.50–€12 per quote request | Yes — 10 quote requests | Outdoor living dealers, modular product manufacturers, B2B2B channels | ~2 minutes (self-serve) | Published pricing, no demo, BYO 3D models, pay-per-outcome | No pre-built model library — bring your own |
| Combeenation | Not published — quote on request | No | Industrial, building products, ERP-integrated CPQ | Project-based, weeks | Powerful rule engine, ERP integrations | Heavyweight, demo-only, enterprise pricing |
| Expivi | Mid-market SaaS, estimated €499+/mo | No | NL e-commerce, mid-market manufacturers | Days (assisted) | Strong NL presence, good photoreal | Hidden pricing, modeling fees on top |
| Hive CPQ | Enterprise, not published | No | B2B/B2B2B mid-to-enterprise | Weeks | Mature dealer-network features, Belgian, well-funded | Enterprise-only commercial gravity, demo required |
| iONE360 | Not published | No | Outdoor living, fenestration, building products | Weeks | Vertical fit for our space, established | Project-based delivery, pricing opacity |
| Roomle | SaaS €99–€499+/mo (est.) | Free dev tier | Furniture, interior design | Days | Strong dev story, modular catalog | Furniture bias, weaker quote/dealer workflows |
| Tacton CPQ | Enterprise, €50k+/yr | No | Industrial manufacturing, complex products | Months (implementation project) | Deep rules engine, Siemens-grade | Enterprise scale, multi-month rollouts |
| Threekit | From $999/mo (legacy public price); now demo-only | No | High-AOV e-commerce, premium brands | Weeks | Best-in-class photoreal renders | Hidden pricing, render-credit model |
| VividWorks | Enterprise, not published | No | Furniture, retail | Weeks | Strong furniture vertical, Finnish quality | Limited dealer-network framing |
| Zakeke | €19/mo → €459+/mo | Trial only | Shopify/WooCommerce personalization | Hours (Shopify app) | Cheapest entry, plug-and-play for e-commerce | Personalization-led, less 3D-deep, weak quote flow |
| 3D Source | Asset + project pricing, not published | No | Brands needing 3D content + light configurator | Weeks | Asset production muscle | Agency-style economics |
| ATLATL | Enterprise, not published | No | Industrial CPQ, US-centric | Months | Salesforce/ERP integrations | Heavyweight, US sales-cycle |
Vendor information last verified 2026-05. Spot a mistake? Email [email protected] — we update this page.
10 Questions to Ask Before You Sign
Copy this list into your evaluation doc. If a vendor can't answer in plain numbers, that's the answer.
- 1
Is your pricing published on your website?
Why it matters: If "no," budget anchoring is already in play.
- 2
Can I sign up and embed today, without a sales call?
Why it matters: Self-serve is a 10× signal of mature product economics.
- 3
What's the cost per additional SKU after launch?
Why it matters: Hidden modeling and licensing fees scale faster than license fees.
- 4
Does the price change if I add a dealer or sub-tenant?
Why it matters: Per-tenant fees are the #1 cause of "the bill doubled in year 2."
- 5
What is the minimum contract length?
Why it matters: 24-month minimums turn a "let's try it" into a €30k commitment.
- 6
What is the auto-renewal notice window?
Why it matters: 90-day notice windows trap teams who miss the calendar reminder.
- 7
Do you charge per render, per configuration, or per quote?
Why it matters: Per-render = bots cost money. Per-quote = aligned incentives.
- 8
Who owns the 3D models we commission?
Why it matters: You should — but check. Asset lock-in kills migration optionality.
- 9
Is there a staging/dev environment included?
Why it matters: Some vendors bill per environment. Two environments = 2× license.
- 10
Can I export my data and configurations?
Why it matters: Yes/no determines whether you're ever leaving.
When a 3D Configurator Pays for Itself
The right question isn't "what does this cost?" It's "what does my cost per won deal look like with vs. without?"
| Metric | Without 3D configurator | With 3D configurator |
|---|---|---|
| Quote-to-order conversion rate Configured quotes pre-qualify spec — sales spend time only on real buyers. | 8–12% | 20–35% |
| Quote turnaround time Speed-to-quote is the #1 predictor of B2B close rate (Harvard Business Review). | 2–5 business days | Instant (or 1 hour for review) |
| Sales cost per won deal Less back-and-forth, fewer revision rounds, fewer wasted site visits. | €200–€600 | €80–€200 |
| Average order value Visualizing options drives upsell — customers add what they see. | Baseline | +5–18% |
The PLG break-even math
If your AOV is €5,000 and your gross margin is 25%, a single won deal contributes €1,250. CPQ3D at €8/quote-request breaks even on roughly 1 in 156 quotes converting. Most outdoor-living dealers run quote-to-won north of 1 in 20. The configurator pays for itself before the third quote.
The 3D Configurator Vendor Evaluation Tracker
A 47-row scoring sheet covering pricing transparency, embed time, modeling burden, integrations, white-label, contract minimums, and hidden fees — pre-filled with our reads on all 12 vendors above. Opens cleanly in Excel, Numbers, and Google Sheets.
- ✓ Pre-filled vendor scores (verify, don't research from scratch)
- ✓ Weighted scoring template
- ✓ Procurement-ready (defensible internally)
No email required. Released under CC-BY — share freely.
Frequently Asked Questions
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