Alternative to Salesforce CPQ

Salesforce CPQ (Configure, Price, Quote) is a module inside the Salesforce Sales Cloud. It automates pricing rules, discount approval workflows, and quote document generation for enterprise sales teams. It is not a visual configurator. If a customer needs to see a product in 3D before requesting a price, Salesforce CPQ does not provide that experience on its own.

Salesforce CPQ vs CPQ3D at a glance

Feature	Salesforce CPQ	CPQ3D
What it does	Pricing rules, discount approval, quote document generation inside Salesforce	Interactive 3D configurator embedded on a dealer website; captures configured quote requests
Visual 3D configuration	Not included; requires third-party visual CPQ integration	Core feature; customer sees the product in 3D as they configure it
Where it runs	Inside Salesforce; sales rep-facing	On the dealer's public website; end-customer-facing
Pricing model	Salesforce subscription; pricing depends on edition and seat count	First 10 quote requests free, then volume packs from €3.50 per request. No subscription, no CRM required.
CRM dependency	Requires Salesforce; deeply integrated with SF data model	No CRM dependency; works with any website via one script tag
Setup	Implementation project; typically requires a Salesforce partner	Self-serve signup; live in about 2 minutes
Target customer	Mid to large enterprise sales teams already on Salesforce	Mid-sized outdoor-living and configurable-product dealers (roughly €2M+ turnover)

What Salesforce CPQ solves

Salesforce CPQ is built for inside sales teams that handle complex pricing logic: volume discounts, bundle rules, approval chains, and multi-currency quote documents. It is a back-office tool that improves how a sales rep creates a quote after they already have a customer on the phone or in a meeting. The value is in pricing accuracy and process automation, not in helping a website visitor visualize a product.

What CPQ3D solves

CPQ3D is a front-of-funnel tool. A homeowner visits a dealer's website, opens a 3D configurator, adjusts dimensions and finishes, and submits the configuration as a quote request. The dealer receives a structured lead, not a blank inquiry. No sales rep needs to be involved for the first step. The configurator runs as an embed on any website without a CRM or any back-office system.

Do they overlap?

Partly. Both deal with configuring products and generating quote requests, but at different moments and for different users. Salesforce CPQ is for the sales rep after first contact; CPQ3D is for the website visitor before first contact. A dealer who uses Salesforce could run CPQ3D for inbound web leads and route the configured quote requests into Salesforce as opportunities. The two tools are not substitutes for each other.

If you are specifically looking for a visual 3D tool to put on a dealer or manufacturer website, without a Salesforce dependency or a subscription fee, CPQ3D is worth comparing. Pricing details are at /3d-product-configurator-cost.